Strategic Solutions

We aren't here to create cookie-cutter products or companies. 

When your executive team needs a sounding board, internal workshops, our exclusive industry leading market alignments or you need support on strategic initiatives and growth projects - we are ready to step in with an unmatched level of insight and expertise. 

With our extensive industry experience, we've guided more than 300 SaaS companies (and their investors) ranging from startups to global enterprise players, in unlocking the secrets of their market, customer base, and growth potential. 

The outcome is a transformed, high-performing version of themselves, with increased revenue, advanced product adoption, superior customer satisfaction, and an expanded market share.

How we Support You

  • Strategic Alignments

    Our most popular project evaluates the business (or business line) - looking for gaps, opportunities and differentiators impacting growth, revenue & adoption - as well as internal misalignment with strategy - creating a baseline and strategic direction recommendations The outcomes have led to clear strategic direction, increased revenue & customer retention, and multiple acquisitions.

  • Advisory

    Elevate your decision-making with a third party sounding board that knows the market, buyer and industry providing feedback for your specific needs, stage and goals. We often partner across executive, marketing, product, sales and more to ensure strategic consistency with regular cadence or for coaching new-to-industry hires.

  • Consulting & Fractional Support

    Strategic engagements are custom crafted and range from onsite strategy days to long term engagements supporting internal initiatives and projects working closely with corp dev, marketing, product and sales.

  • Workshops & Training

    Our workshop frameworks are designed to create cross-functional engagement and innovation missed in the day-to-day. Resulting in improved employee engagement, NPS, brand awareness, shorter sales cycles, and strategy tweaks. These are great after new leadership is brought in, before major changes will be announced or post acquisition to build consensus.

Some Common Projects

Need help with something else? We likely know the right people to refer you to.

  • Sales & Marketing

    • Market/Strategic Alignment
    • GTM Strategy & Support
    • Sales Org Structure
    • Product Marketing
    • Analyst/Influencer Relations

  • Product & Roadmap

    • Product/Market Gap Alignment
    • Roadmap Strategy
    • Packaging/Pricing Analysis
    • Customer/User Research

  • Executive Support

    • Executive Sounding Board
    • Executive Strategy Days
    • Internal Alignment
    • M&A Strategy & Targeting
    • Fractional Support

Why we Get "The Call"

Companies partner with us on strategy at all stages and success rates of their business. (Nothing will scare us!) But these are some of the most common reach outs:  

  • Things are great - but it is time to enter new markets or you are scaling quick and need some additional support
  • A market fit issue is happening - sales are flat, or not as fast as you want - and you aren't sure if it is positioning, product, sales, team dynamics, or all of the above
  • You need an outside voice you and your team can trust that knows you, you customers, your stragegy and will be honest and not just agree
  • You aren't sure if you need to hire a sr. level person to do strategy or can partner with an outside team and hire a more jr person to grow into the role.
  • New leadership is in or a merger/acquisition has happened and they need to ramp up to the industry quickly OR strategy needs to change and you need consensus built from the ground up

What our Clients Say

  • We would have gone to market and been crushed by things we didn’t even know, we didn’t know.

    CEO, Talent Management Vendor

  • (Their) boundless energy is infectious and anyone who works with Sarah will be moved and schooled, completely, all for the betterment of the business.

    President, HR Tech Vendor

  • True strategic partners. Combines research & market knowledge and makes them tangible for HR leaders, service providers, and industry.

    Marketing & Strategy Executive, Enterprise HCM Vendor

  • HCM Business Leaders who are tasked with growing brands will value the empathy for the buyer and clarity & knowledge of the space to inform their strategy

    CMO, Enterprise HCM Vendor

  • (They are) a catalyst, if wanting to maintain status quo, don’t hire them.

    VP, Enterprise Sales

  • Sarah’s voice is sought after because of strategic and tactical advice that can be applied in the field. 

    VP, Strategy

  • When needing to know a deeper knowledge of market trends and viewpoints, Aspect32 is the top of my list. 

    Director, Product Management - Global Enterprise Tech

We are Here to Help

Send us an email, or book some time to talk more. We love seeing what companies of all stages are up to! 

Thank you!

Your report will be here before you know it as soon as the early release sends start going! 

Thank you!

Someone from our team will reach out soon.  

Look for the report in your email!!

If you are an hrtech vendor or investor, please contact sarah@aspect43.com for more details on our exclusive vendor report and benchmarking of your clients.